Industries

Industries

CITADEL serves clients in a number of industries with a wide portfolio of services. While each industry’s business needs may vary, one thing remains the same: there is a consistent need to connect with customers.

We also practice Industry Immersion to better understand your customers. Active memberships in industry associations like DRMA and SOCAP help us stay on the forefront of trends and issues that affect your business.

Automotive

Being based in the Motor City, we love cars just like your customers do. Whether you are a dealer group or manufacturer, we know the challenges of establishing brand and dealer preference and maintaining customer loyalty. You can use CITADEL for service and warranty reminders, customer satisfaction surveys, for inbound support on advertising or promotional campaigns and new vehicle inquiries afterhours or on weekends.

CPG

As a Brand Manager, we know you need to understand your customer as a shopper. Where they shop, why they shop and what they shop for – all of these factors help you plan the most effective go-to-market strategies for your brand. CITADEL can help you as well by conducting voice of the customer surveys, elevating your customer care service and interacting on the social channels they prefer.

There are two things that matter most for direct response marketers: customer acquisition and customer retention. Building your customer base on a continuous basis is essential to growing your business; keeping your current customers happy means repeat sales and word of mouth referrals.

Selling over the phone has been the backbone of CITADEL’s success. We know what it takes to overcome objections and close the sale. It takes exceptional listening skills and an empathetic understanding of a customer’s point of view to save a sale.

Direct Response

There are two things that matter most for direct response marketers: customer acquisition and customer retention. Building your customer base on a continuous basis is essential to growing your business; keeping your current customers happy means repeat sales and word of mouth referrals. Selling over the phone has been the backbone of CITADEL’s success. We know what it takes to overcome objections and close the sale. It takes exceptional listening skills and an empathetic understanding of a customer’s point of view to save a sale.

Business Intelligence Report:
Customer Strategies for Direct Response

Enter your email address to download BIR_Customer_Strategies_for_Direct_Response.pdf

Home/Business Services

Do you make life easier for home and business owners by offering lawn care, pest control, security or other services? If so, you probably spend a great deal of time generating new leads to keep business steady during slow periods or off-seasons. CITADEL’s lead generation services let you focus on your business by providing qualified prospects to your sales team. Let our experienced appointment setters find new customers that generate sales all year long.

Business Intelligence Report:
Sales Cycle Compression

Enter your email address to download BIR_Sales_Cycle_Compression.pdf

Media

The ever-changing world of media has many exciting challenges including new technology, competition and customers who are in control of their choices. Your ever-changing product/service offerings need to be communicated to new and prospective customers on a regular basis. Let CITADEL provide proactive customer support, including upselling new products/services, saving customers who may want to leave, introducing additional product benefits and usage.

Retail

Whether you sell online or in brick-and-mortar locations, satisfying your customers has never been tougher. Consumers are inundated with more choices and more places to spend their money than ever before.

We can help you cut through that clutter and build loyalty with outstanding customer care. Use CITADEL to service multi-channel shoppers, provide product information, answer requests, fulfill samples/orders and more.

Techonology

Your customers can be early adopters or more conservative, yet active users of tech products. Both are valuable and both segments have very different needs. Notifying early adopters of the latest innovation can motivate them to choose you and being there to answer a conservative user’s question will probably lead to a referral. Do your customers have questions? CITADEL has answers. We can help with tech support, inbound order processing/fulfillment, pre-sale notifications, post-sale follow up and more.

Utilities

Telecom, energy and other utilities are being challenged more than ever by competitive and regulatory pressures. Your business can stay one step ahead by being proactively compliant. Gaining consumer trust and avoiding potential fines are just two benefits of third-party verification. CITADEL has worked in regulated industries for many years; TPV is an industry standard we thoroughly understand. Our systematic approach to verifying a transaction will serve as a protective layer for your business. Live agents verify transactions and all calls are carefully recorded. Call recordings are immediately available for storage and/or transmission. There’s no better way to document transactions than CITADEL’s third-party verification services.

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